Savitz Splits Research Functions

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Marketing data specialist Savitz Research Center here is reorganizing its operations into two distinct companies to keep pace with its rapid growth, Savitz officials said last week.
The $12 million company, founded in 1981, is placing its customized primary research and strategic counsel offerings under the Savitz Research Solutions banner; market research and focus group activities will operate as Savitz Field & Focus. President and founder Jeff Savitz will retain oversight of both companies.
Coinciding with the move is the hiring of two vice presidents with equity standing in the research solutions division: Charles Battista and Robert Bisciglia.

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