Marketing data specialist Savitz Research Center here is reorganizing its operations into two distinct companies to keep pace with its rapid growth, Savitz officials said last week.
The $12 million company, founded in 1981, is placing its customized primary research and strategic counsel offerings under the Savitz Research Solutions banner; market research and focus group activities will operate as Savitz Field & Focus. President and founder Jeff Savitz will retain oversight of both companies.
Coinciding with the move is the hiring of two vice presidents with equity standing in the research solutions division: Charles Battista and Robert Bisciglia.
Battista has held senior managerial research positions with companies including Campbell Soup Co. and Frito-Lay. Bisciglia has held similar research posts at Intelliquest, Dell Computer Corp., Miles Inc. and the Ortho Diagnostics division of Johnson & Johnson.
The Savitz Research service model focuses on bringing a senior manager with client experience on board each account team, the agency stated. "Now we are expanding on this approach by adding a different level of researcher with client-side experience," said Jeff Savitz in a statement.
"Our newest equity partners are actually specialists in a number of key industries," Savitz said.
Savitz has built a roster of telecommunications, retail, healthcare and financial services clients, with a specialization in researching Hispanic consumers.
The Savitz Field & Focus unit will add new offices in Chicago and Los Angeles to work with existing sites in Dallas, Houston and Arlington, Texas.