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Although TBWA/Chiat/Day recently moved from its famous “Binoculars” building in Venice, Calif., to new and bigger digs in nearby Playa del Rey, ad fans need not fear that the famous structure (shown here) will be torn down.
The Los Angeles City Council voted last week to give landmark status to the structure at 340 Main St.–but only to the binoculars portion of the building.
Under the plan, the binoculars–which anchor the building as the main entrance and exit–have been declared a “Historic-Cultural Monument.”
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