Saunders-Ream Wins

Marlow Industries, a manufacturer of thermoelectric modules, has named Saunders-Ream Marketing Communications Group its agency of record.
The selection came after a review of several agencies, according to Carl Rossini Jr., Marlow’s marketing manager.
Annual billings for the account were not disclosed.
The agency’s first assignments include a business-to-business branding program aimed at the thermoelectric industry. Collateral materials, trade show exhibits, a Web site and multimedia presentations will follow. Trade press advertising will begin next year.
Said Rossini, in a statement: “The depth of Saunders-Ream’s staff experience and their track record of working with high-technology product manufacturers were key factors in our decision.
“They also had demonstrated their ability to perform on some initial projects, which were completed with extremely tight deadlines,” he continued.