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BOSTON Warner Communica-
tions said it has added several public relations accounts in recent weeks, including athletic footwear and apparel company Saucony.
Saucony in Peabody, Mass., first engaged the independent agency in the spring for projects focused on the stories of real-life runners to build brand buzz during the Boston, Chicago and New York marathons.
Warner has since been named Saucony’s lead PR shop and will provide product publicity and guide media tours for spring 2005 products.
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