Saturn Transition to Goodby Is Put on Fast Track

Goodby, Silverstein & Partners began meeting with Saturn executives here last week as part of an accelerated transition of the car account from Publicis & Hal Riney to Goodby.

Officially, the transition will take the customary 90 days. But sources said Riney is eager to clear its slate and chase a new car account and is “turning over as much as quickly as possible to get on with things.” The pending Ion launch from Goodby is another factor encouraging a swift turnover, sources said.