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DETROIT — Among the agencies believed to have met with Saturn executives regarding the Ion launch are Hill, Holliday, Connors, Cosmopulos in Boston, Berlin Cameron & Partners in New York and Leo Burnett in Chicago, sources said last week.
Relations between Saturn’s longtime shop, Publicis & Hal Riney in San Francisco, and the General Motors unit have been strained recently, and the review could encompass the entire account, sources said. Riney seems to have “lost interest and lost its grip on the account,” said one exec.
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