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DETROIT Saturn has launched direct mail and e-mail campaigns for its 2007 models of the Aura sedan, the Vue Green Line hybrid SUV and the Outlook SUV.
The campaign, via Carlson Marketing Group, Minneapolis, has the challenge of promoting vehicles with decidedly different audiences.
“We’re trying to capture the essence of each vehicle and the brand itself, and its revitalization,” said David Carmichael, creative director for the Saturn account at Carlson. “For the Aura, for example, we try to capture the refinement and the styling attributes.
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