'We wanted to convince the viewer a Saturn dealer was a nice person and someone you could trust,' says Riney art director and creative director James Dalthorp.
McDavid, a second-generation dealer who pushed Pontiacs, Fords and GMC Trucks before selling Saturns, is no newcomer to advertising. Native Texan Dalthorp recalls 'hearing the McDavid jingle on the radio while growing up' and seeing him on local TV. The folksy spot was written by co-creative director Steve Baer and directed by Steve Horn.
Copyright Adweek L.P. (1993)