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LOS ANGELES Sara Lee has consolidated its U.S. media planning and buying business at Publicis Groupe’s Starcom in Chicago without a review, the client has confirmed.
Sara Lee spent $200 million on domestic ads through November 2003, per Nielsen Monitor-Plus.
The client, also based in Chicago, markets such brands as Chock Full O’ Nuts, Hanes, Playtex and Jimmy Dean. Starcom had already handled some of those brands.
Shops that now lose some work to Starcom include Publicis Groupe’s Optimedia in Dallas; Interpublic Group shops Mullen in Winston-Salem, N.C.,
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