Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As part of its $50 million ad campaign, SAP, the e-business software company based in Walldorf, Germany, kicks off its first TV commercials of the year Wednesday on cable.
Spots titled “Couple” and “Robot” inform viewers about SAP’s ePortals and software for managing customer relationships and supply chains.
Print executions are running in more than 50 magazines with a new flight on deck for June and July from Ogilvy & Mather, New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in