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LOS ANGELES Sansum Clinic is launching the largest ad initiative in its 85-year history as a major competitor, Kaiser Permanente, prepares to open in Ventura County.
In-house produced radio and print break this week, following a teaser campaign in September, hinting that the Sansum Santa Barbara (Calif.) Medical Foundation Clinic would simplify its name to the Sansum Clinic. Television launched several weeks ago.
“It’s not simply about a name change but a true branding strategy, following a year of strategic planning and examination of the perspectives of consumers in the marketplace,” said Ana Drucker, vice president of marketing and development at Sansum.
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