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Sandwich Maker Assigns Media To Fitzgerald + Co.

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Blimpie International has awarded its media account to Fitzgerald + Co.

Hasan Ramusevic of Hasan + Co. in Raleigh, N.C., who conducted both the creative and media reviews for the estimated $10-15 million account, confirmed the assignment.

The Atlanta shop bested cross-town media service Carat with its market-by-market strategy rather than one national plan.

It has not been decided which of the client's 20 regional media agencies' accounts will be immediately transferred to Fitzgerald. Some long-standing relationships are expected to be retained.

The Kaplan Thaler Group of New York won the account's creative chores earlier this year.

Blimpie is headquartered in Atlanta.