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ATLANTA After six months of planning, Blimpie is introducing its new logo and store design as part of its plan to update the image of the 41-year-old restaurant chain, the company said.
The logo retains the Atlanta-based company’s signature green and yellow colors but removes the red circle that surrounded its name in the previous logo. The new logo will be used in future advertising and gradually integrated throughout the system on packaging, merchandising, signs and uniforms.
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