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Ikea’s San Diego store, one of only two independent Ikea franchises in the U.S., has tapped a local agency to handle a branding campaign.
AM Advertising, San Diego, picked up the estimated $3-6 million account last week following a review of some top local talent. Other agencies that were considered included Big Bang Idea Engineering, DiZinno Thompson and Communication International, a Hispanic marketing agency that may still help with work geared to that community.
AM will handle both creative and media duties.
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