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Anderson Advertising in San Antonio has formed an affiliation with three-year-old Kuhlmann, Lutz & Brown of Houston to gain an inroad into an additional market.
In turn, the full-service Anderson will give KL&B a boost in media capabilities without the latter having to give up its smaller “virtual” agency stature.
“We’ll be able to share clients, and then offer assistance to each other with existing clients,” said Anderson account supervisor Kim Gresham.
“It would vary based on client needs, but they have a lot of experience in strategic planning and business planning, plus their contacts in Houston will benefit our plans.
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