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Samsung Motors has tapped an all-American advertising team to develop its inaugural ad campaign in South Korea.
Creative partners Pam Cunningham and Dan Mountain, who have worked for automotive clients such as Hyundai, Infiniti and Nissan while at several Los Angeles agencies over the last decade, have joined with Onesuch Films in Los Angeles to create the ads for the automotive
company. Onesuch hired Cunningham and Mountain as art director and copywriter, respectively, for a series of four TV spots that were shot in California’s Mojave Desert.
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