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ATLANTA-In anticipation of its merger with the former ValuJet Airlines, AirTran Airways in Or-lando, Fla., is shifting its $3.5 million advertising account from Fry/Hammond/Barr to Cramer-Krasselt. Both shops are located in Orlando.
“We put Fry/Hammond/Barr on notice,” said Cathy Hoag, vice president of marketing and sales for AirTran Airways. “They’ve done some excellent work and we’ve been really, really happy with them.”
Hoag explained that the airline’s advertising account is migrating to Cramer-Krasselt for the sake of consistency.
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