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DALLAS Southwest Media Group has won media planning and buying duties for two new clients, Saltgrass Steak House and Citgo Lubricants, Asphalt and Light Oils, the agency said.
Combined billings for the accounts were not disclosed. Saltgrass spent $1.1 million on advertising in 2003 and $800,000 through September 2004, according to Nielsen Monitor-Plus. Citgo spent $400,000 in 2003 and $600,000 through September 2004, according to Nielsen.
SMG said it teamed with Winnercomm, a Tulsa, Okla.-based agency, on the Citgo pitch against four other shops.
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