Richard Love has left the agency his father co-founded 60 years ago to open a new shop with his brother and a longtime creative associate.
Richard and Tom Love, together with Preston Wood, have formed Love Communications, a Salt Lake City agency that will focus primarily on broadcast retail brand advertising, according to Tom Love, president of the new venture.
"We want to develop the personalities of retail clients and make them the strongest brands through creative, witty and emotional campaigns," said Love, who spent the last 12 years at KTVX-TV in Salt Lake City, most recently as general sales manager.
Richard Love spent 18 years as a partner and senior vice president at Harris & Love, Salt Lake City, where he worked on such accounts as Smith's Food & Drug Centers (which the agency lost earlier this year when the supermarket chain was acquired by Fred Meyer), Swire Coca-Cola and Zuka Juice. He and Wood, a 10-year H&L veteran, will serve as vice presidents and co-creative directors at the new shop.
Mickey Gallivan, president and chief executive of H&L, said the parting with Love and Wood was amicable, and that a search is under way for their successors. "We're rearranging our creative emphasis," he said.
The two agencies will collaborate on some projects, said Tom Love. He would not say whether his agency, starting with $2-3 million in billings, will be adding any H&L clients.