salon selectives

This campaign gives women credit for having a sense of humor about their hair. It shouldn’t; they don’t. If they did, U.S. sales of women’s haircare products wouldn’t exceed the GDP of half thecountries on earth. In a TV spot in this series, a woman driving through the desert sees cacti and is inspired to give herself a similarly spiky hairstyle. Another of the print ads shows a woman whose ‘do resembles a lampshade. It’s all quite funny—miles more clever than most of the work in the category.