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CHICAGO Student loan provider SLM Corp.—better known as Sallie Mae—has awarded its advertising account to independent agency Olson after a review, the shop confirmed.
The Minneapolis shop will work on all areas of SLM’s marketing, including brand positioning, design, advertising, media and public relations. The assignment also includes work for the company’s Web sites, CollegeAnswer.com, ParentAnswer.com and StudentAnswer.com.
“Sallie Mae is the champion of higher education and we are privileged to be working with a company that plays such a vital role in people’s lives,” said John Olson, president and CEO of the agency, in a statement.
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