Salesmen at athletic-wear retailer Finish Line want to put the world in a love embrace--especially the world's runners who prefer Nike footwear.
Cliff Freeman and Partners in New York has unveiled its first campaign for the Indianapolis-based client, whose estimated $10 million account the shop won in September. The first spot broke
last month and shows a runner warming up on a school athletic field as two Finish Line salesmen accost him with cheers and a bear hug.
The second spot, which broke last week, shows another salesman holding a boom box that plays "Eye of the Tiger," as he jogs alongside a runner on a suburban street. "Maybe we love runners too much," the onscreen copy reads, just before the runner shoves the "fan" to the sidewalk.
Both spots tout the Nike Air Max Deluxe, a running shoe sold exclusively at Finish Line stores.
"The place to go for Nike running" is the campaign's tag. Spots run on national network and cable stations.