Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A Southern California institution has undergone a makeover.
Hot Dog on a Stick, a quick-serve hot dog chain best known for its brightly outfitted employees, enlisted ad and design agency Sagon-Phior Group to help revamp everything from its advertising and merchandising to its packaging and uniform redesign.
The Sherman Oaks, Calif., shop breaks the chain’s first-ever ad campaign in the San Diego market this week. Outdoor and radio ads use a themeline with a double meaning: “Hot dog rules.”
Each “rule” is presented by one of the chain’s female “hot doggers” in their red, blue and yellow uniforms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in