Ivory Communications founder Terry Sagedy has joined Point b as vice president.
Sagedy, who closed his agency in late 2001, will focus on developing the Atlanta shop's marketing communications services. He will also oversee existing client accounts, reporting directly to Point b president Patricia Babuka.
"We're trying to re-engineer how people buy or go to market with products, services and tactics that provide an enterprise-wide solution," said Babuka.
The company is looking to evolve into a full-service advertising agen-cy. Sagedy, Babuka said, will spearhead the initiative.
Point b clients include First Data Corp., Chase Merchant Services and Eastman Kodak.