Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
National food and drug retailer Safeway has awarded its creative shop, Dailey & Associates, media planning and buying duties for its seven chains, an assignment worth an estimated $100 million.
Dailey, an Interpublic Group of Cos. agency based in West Hol lywood, Calif., won the business without a review. The incumbent on planning was J. Walter Thompson in Detroit. Buying was handled by various offices of JWT’s media-agency sibling MindShare.
Dailey president Brian Morris said the win “really re flects on our strong media department.
“It shows a lot of faith in our capabilities,” he added.
Debra Lambert, corporate director of public affairs for Safeway, declined to give details about the decision to move media to the company’s creative and marketing shop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in