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LOS ANGELES Safeway and the Colorado Department of Agriculture’s “Colorado Proud” program are set to break a television and print campaign highlighting locally grown produce.
The effort includes a 30-second TV spot created by the in-house advertising department at Denver’s 9News, KUSA, which is the only station that will run the ad. The commercial, which breaks tomorrow, is tagged, “Better for you. Better for Colorado. Colorado Proud.” It opens as dawn breaks and Colorado farmers awaken to harvest their fields.
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