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Driving in Chicago traffic is never easy, but for the Red Gold mobile marketing team, it’s particularly tough.
For the next three months, a caravan of five canary yellow Volkswagen Beetles
–emblazoned with images of Red Gold tomatoes and the Orestes, Ind.-based company’s logo–will tour the Windy City. For maximum impact, the company’s ad agency, Boyden & Youngblutt in Fort Wayne, Ind., decided the promotional vehicles should always travel in a pack.
Agency executive Chris O’Rourke concedes getting five cars through an intersection can be a challenge, but, she said, “We’re very careful and drive at a slower speed.”
That’s certainly no way to win over Chicago drivers, but apparently the coupons and free recipes the group is offering help.
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