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Cronin/Wallwork Curry recently broke its first campaign for Executive Auto Glass, a manufacturer of automobile windshields.

In one spot, a woman and her young son are driving through a car wash. Shots of soapy wipers are intercut with footage of test dummies crashing through a windshield. A voiceover says, “What’s the worst that could happen if your replacement windshield isn’t original factory glass installed by industry-certified technicians? If you ever get a water leak, it wouldn’t be the end of the world.

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