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With the Safe co account safely in the win column, Publicis in the West has been charged with rebuilding the image of the Seattle-based insurance giant.
“We viewed it as a premier account in the Northwest,” said Kevin Kehoe, co-president and chief creative officer at the Seattle shop. “Safeco has an in cred ible heritage and an exciting new vision. We think it’s a match made in heaven.”
“It’s a brand with a soul,” added Randy Browning, agency co-president and chief marketing officer.
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