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Insurance and financial giant Safeco has hired a new marketing chief and is expected to begin a search for an adver tising agency to handle its estimated $7 million account.
Bruce Allenbaugh has been named senior vice president of corporate marketing. He was most recently marketing vp for digital agency Avenue A in Seattle.
Allenbaugh, 44, succeeds George Johnson, who left Safeco in March, just weeks after the company parted ways with its ad agency at that time, Seattle’s WongDoody.
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