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Owning a hockey team offers Adelphia Communications not only plenty of seats at home games, but also talent for its advertising.
A new campaign breaking this month from Wyse Advertising in Cleveland features members of the Stanley Cup finalist Buffalo Sabres in a series of TV spots backing Adelphia’s various products.
“It came out of a couple of conversations [about] how to promote their products across the board and ways to get the team’s personality across,” said Peter Winzig, a senior vice president and account director at Wyse.
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