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Shop Wins Shoe Retailer’s Super Bowl Task
NEW YORK–Saatchi & Saatchi Business Communications has landed a high-profile assignment from footwear chain Just For Feet that could spell the end of the client’s agency search.
The $100 million Saatchi office in Rochester, N.Y., will create three spots for the Birmingham, Ala.-based retailer. A teaser will air during the National Football League’s NFC Championship Game in December, followed by a 30-second spot during the Super Bowl and another ad by February.
The $6 million assignment comes amid an agency search that has also included various offices of TBWA/Chiat/Day, Foote, Cone & Belding and DDB Needham.
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