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What do Sylvester Stallone, Nelson Mandela, P. Diddy and Saatchi & Saatchi creative director Doug Pippin have in common? They’ve all carried the Olympic torch ahead of the Summer Games in a relay that began June 2 in Greece and will cover five continents before circling back to Athens by the Aug. 13 opening ceremonies.

Pippin, a writer who played a leading role in developing the International Olympic Committee’s “Celebrate humanity” campaign, which broke last month, was handpicked by the IOC for the honor.

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