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The Centers for Disease Control and Prevention named Saatchi & Saatchi lead agency for its $125 million Youth Media Campaign.
The New York agency fielded a support team that included fellow Publicis Groupe shops Zenith Media, Frankel (direct marketing) and Publicis Dialog (public relations). It edged out an Omnicom group led by DDB in Seattle. Semifinalists TBWA\Chiat\Day in San Francisco and Campbell Mithun in Minneapolis were eliminated earlier in the nine-month review.
A decision had been slated for Sept.
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