Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Alcoa Building & Construction Systems, a producer of architectural systems and products including curtain walls, windows, doors and aluminum composite material, has hired Publicis’ Saatchi & Saatchi as its agency after a two-month review involving undisclosed contenders.
Sources estimated media spending would reach $10 million.
The New York agency will handle global corporate image and business-to-business product advertising using various offices in Europe to manage the transition and create tailored local market communications.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in