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NEW YORK Saatchi & Saatchi has added creative duties on Enviga, a green-tea infused soda that Coca-Cola is launching in a joint venture with Nestle, sources said.
Publicis Groupe’s Saatchi in New York landed the assignment after a review involving other undisclosed shops, said sources. The agency declined comment, as did a Coke representative. Billings have not been determined.
The soda, which is caffeinated, is expected to come in multiple flavors and target active-lifestyle consumers [Brandweek, July 25].
It
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