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Saatchi & Saatchi here is set to kick off a rebranding campaign this week for the San Jose Mercury News, a push meant to position the daily as the paper of record for Northern California and its high-tech businesses.
The campaign breaks this week and uses the tagline “Life unfolds.”
It is the second effort for the newspaper since Saatchi acquired the business in 1997.
Television, print, radio and outdoor ads are slated to run in San Francisco and San Jose, Calif.,
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