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NEW YORK-Saatchi & Saatchi Advertising is partially dismantling its “core group” structure to reinstate a single, cohesive creative department.
In her first major organizational change since taking over as chief executive of Saatchi & Saatchi’s North American operations in January, Jennifer Laing plans to reunite the creative staffers at Saatchi’s New York office who are currently dispersed across five floors in five separate core groups. Those units are devoted to different types of clients and/or marketing expertise.
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