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NEW YORK Publicis Groupe’s Saatchi & Saatchi said it has launched a new research and development think tank in the U.K. that will be run by Vicky Moffatt, who is managing director and director of strategy at Saatchi’s London office.
The think tank, Industry @ Saatchi, will help clients develop new products and tackle problems such as how to get customers to spend more when shopping at retail outlets, said Lee Daley, CEO of Saatchi’s U.K.
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