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Creative Team Tapped to Help London With Rothmans’ L&R Brand
LOS ANGELES–Saatchi & Saatchi Los Angeles is extending its reach–across the country, and then across the Atlantic–to develop new work for tobacco company Rothmans International.
After helping its sister office in London win the creative portion of the $75 million account last month, Saatchi Los Angeles has now been invited to help service the business. Its first assignment will be to work on Rothmans’ L&R brand.
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