Saatchi Gets Its 'Secret Weapon'

Will use Silver ‘opportunistically,’ while new evp gets ‘bigger field’

For Saatchi & Saatchi, Eric Silver brings a “range and style of work that will give us more credibility in pursuing different kinds of clients,” said Tod Seisser, chief creative officer at the New York office. For Silver, who has spent the last six years at Cliff Freeman developing wacky ads for clients like Outpost.com and Budget, the move to an agency dominated by the likes of Procter & Gamble and General Mills gives him a chance to work on a different style of advertising.

Silver, 36, who started last week as evp, group creative director at the Publicis Groupe shop, said he plans to help the office “fire on as many different cylinders as we can and just turn people’s heads.”