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LOS ANGELES David Murphy has stepped down as president of Saatchi & Saatchi in Torrance, Calif., to join two Fallon execs in a startup called Barrie D’Rozario Murphy.
The boutique agency will be based in Minneapolis, but its client list is currently undisclosed. Bob Barrie and Stuart D’Rozario are Murphy’s partners in the new venture.
D’Rozario and Barrie were creative partners at Fallon, working most recently on United’s animated “It’s time to fly,” campaign.
The new agency, which is being set up as a full-service marketing company, will ultimately look to foster collaboration across all disciplines.
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