LOS ANGELES David Murphy has stepped down as president of Saatchi & Saatchi in Torrance, Calif., to join two Fallon execs in a startup called Barrie D'Rozario Murphy.
The boutique agency will be based in Minneapolis, but its client list is currently undisclosed. Bob Barrie and Stuart D'Rozario are Murphy's partners in the new venture.
D'Rozario and Barrie were creative partners at Fallon, working most recently on United's animated "It's time to fly," campaign.
The new agency, which is being set up as a full-service marketing company, will ultimately look to foster collaboration across all disciplines. "We will draw inspiration not from the conventions of advertising, but from the worlds of design, new media, architecture, pop culture and technology," Barrie said in a statement. "True innovation springs from the collision of these different perspectives."
Saatchi's current leadership team in Torrance will assume Murphy's duties.
Key players in the office include ecd Harvey Marco, strategic communications director John Lisko, director of planning Mark Turner and Chuck Maguy, director of the idea management group.
Murphy joined the agency in December 2005, a month after he left WPP Group's Y&R in Irvine, Calif., and oversaw one of the busiest periods of activity in the history of Saatchi's main client, Toyota Motor Sales, also in Torrance.
Toyota launched or relaunched five vehicles in the last 15 months, including the largest car launch since 2001 (for the redesigned Camry) and the largest push in the history of the company for the new Tundra truck. But Murphy, known as an aggressive new business leader at Y&R, brought in no significant new business to Saatchi's portfolio.
This story updates an item posted earlier today with details about the new agency.