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NEW YORK Saatchi & Saatchi has laid off about 50-60 New York staffers to compensate for the loss of about $200 million in Johnson & Johnson business, including the $115 million Tylenol account, sources said.
The cuts, which were expected [Adweek, Dec. 8], reduced the shop’s workforce of 650 by approximately 8 percent. Saatchi declined comment.
Last month, Saatchi lost its J&J business, which also included the St. Joseph, Mylanta and Pepcid brands, following a review of the Tylenol account.
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