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It was billed as a winner-take-all. But in the end, Abbott Mead Vickers BBDO and Saatchi & Saatchi will share creative duties on Guinness’ flagship brand.
AMV BBBO will handle ads on Guinness draft in the United Kingdom, Ireland and the United States, while Saatchi gets ad duties on the bottled version — otherwise known as Foreign Extra Stout — in Africa, Asia and the Caribbean, a client executive confirmed.
Total billings are estimated at $200 million.
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