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DALLAS The San Antonio Express-News today introduced its first edition of Cancha, a sports and entertainment semi-weekly produced by Mexican publisher Grupo Reforma.
With a free circulation of 25,000, the new publication is Grupo Reforma’s first joint venture with an American publisher, said Jorge Alberto Melendez, vice president of new media at Grupo Reforma.
“It’s the first one, and I believe it’s not going to be the last one,” Melendez said.
While Grupo Reforma will write, edit and design Cancha, the Express-News will sell advertising, print and distribute.
“This
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