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One of the costliest tickets in sports is now available for the price of a full-page ad.
The official publication of the 33rd Ryder Cup golf tournament at the Country Club in Brookline, Mass., is seeking advertisers for what its publishers claim will be a sell-out issue at newsstands around the globe (expected print run: 450,000).
At least 100,000 upscale New England households will receive the commemorative issue free of charge, while others will have to shell out about $10.
Advertisers that book a full page will receive two passes to all six days of the event, which begins Sept.
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