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Ryder Action

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One of the costliest tickets in sports is now available for the price of a full-page ad.
The official publication of the 33rd Ryder Cup golf tournament at the Country Club in Brookline, Mass., is seeking advertisers for what its publishers claim will be a sell-out issue at newsstands around the globe (expected print run: 450,000).
At least 100,000 upscale New England households will receive the commemorative issue free of charge, while others will have to shell out about $10.
Advertisers that book a full page will receive two passes to all six days of the event, which begins Sept. 21. With tickets expected to be auctioned for an estimated $10,000 a pair during the last few weeks before the now sold-out event, a single-page ad looks like a bargain at slightly more than $16,000.
Ad space is booking fast and the last day to buy is June 30.
Rick Dunfey of Boston's Dunfey Publishing is the official New England sales representative.
-Judy Warner