BOSTON Ryan Partnership has hired Lissa Seeberger as vice president of Ryan Consumer Insights, the agency said.
"The addition of Lissa provides us with an ideal opportunity to evolve and enhance our research and marketing insights capabilities for clients," said John Kuendig, a senior partner at the agency. Seeberger will report to Kuendig.
Ryan Consumer Insights Group is a division of Ryan Partnership that serves as a resource for the direct, interactive and promotional units of the parent company.
Prior to joining Wilton, Conn.-based Ryan, Seeberger was a senior vice president, group director at WPP Group's Wunderman in New York, where she worked on the Microsoft account. She joined Wunderman from Euro RSCG Brann. At Brann she was a senior vice president and consumer insight director, working on IBM, Merck, FleetBoston Financial and Guinness. Seeberger also had stints at Omnicom Group's Rapp Collins Worldwide and WPP Group's OgilvyDirect.
"Lissa's broad marketing experience, research orientation and consumer insights expertise will be invaluable, both in serving current clients and pursuing new business opportunities," added Kuendig.
Ryan Partnership is an independently owned shop employing more than 300 staffers nationwide. Key clients include Energizer, Heineken, Subway and Unilever.