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CHICAGO Recreational vehicle manufacturer Fleetwood Enterprises has tapped Interpublic Group’s Draft to help launch an RV shared-ownership program called Fleetwood Vacation Club.
The agency’s Chicago office will handle the launch, expected in spring 2005, which will include direct response television, print, online, direct mail and other promotional materials. The effort will target people between 25 and 55 who are likely to take driving vacations.
Draft has worked with the Riverside, Calif.-based company on its RV products for more than a year.
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