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The California Office of Family Planning has chosen to keep Runyon Saltzman & Einhorn handling its estimated $40 million account.
The Sacramento, Calif., agency first launched creative work for the client in 1997. It beat out Asher/Gal & Partners, Los Angeles, and Deen + Black Public Relations, Sacramento, during a months-long open review.
The account’s estimated budget of $35-40 million covers the next three years.
“They got the highest score,” Anna Ramirez, interim chief for the family planning office, said of Run yon.
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