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WheN RUMBO, the largest Spanish-language newspaper chain in Texas, announced last month that it would begin publishing its San Antonio and Houston editions weekly, many said the daily distribution for the Hispanic markets had been ahead of its time. Others’ suspicions seemed confirmed that the model was flawed.
Felix Sención, founder and publisher of Spanish-language sports monthlies Fútbol Mundial and Béisbol Mundial, which are carried by Rumbo, called it “a smart move, at the right time.
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